Gustavo's Marketing Blog

I chose LEGO for this blog post because growing up I would build LEGOs after school and even dreamed of getting the Millennium Falcon for Christmas. Unfortunately, I never got it but that's fine since I probably wouldn't have been able to complete it. A fond memory I have was building my first Lego set and taking a picture of it with the family camera and feeling so proud of myself which I think was a Ninjago dragon set. Even the LEGO video games had me hooked, especially the Star Wars ones. I have been exploring LEGO's website and social media pages, coming to the conclusion that LEGO is not just about toys, it is about the community they have spent building for a very long time that truly values imagination and creativity.  Lego was founded on August 10th, 1932, by Ole Kirk Kristiansen. They are known for their building sets that can inspire individuals across all ages. I believe their value proposition is inspiring creativity for all ages and building a community around ...

Marketing in the News:  Doritos dials up ’80s-style telethon for ‘Stranger Things’ final season  By Gustavo Morales   When I discovered this article, “Doritos dials up 80s-style telethon for Stranger Things final season” on Marketing Dive. I think it was brilliant how Doritos was able to capitalize on such a great opportunity by being able to collab with Stranger Things and bring the fans something entertaining by taking a nostalgic approach. The way Doritos has marketed itself has always intrigued me when it comes to their commercials and especially when I was younger. I remember when I was in elementary and middle school my teachers would play Doritos commercials to make us laugh and it rarely failed, like the famous Doritos time machine ad. I would even buy Dorito chips to redeem prizes like double XP whenever they did a brand crossover with video games like Modern Warfare 2019.  Instead of Doritos trying to sell cool ranch chips, they aimed at giving a loyal fanb...

 My name is Gustavo Morales, I worked for a BBQ catering company over the summer. I also help run my moms cleaning business whom I have helped with registering, insuring, and bookkeeping these past few months. What prompted me to enroll into this course is because it is a class I am required to take but I also want to learn how to market to help grow my moms business since we have gotten most of the legal stuff taken care of so we are in the position right now to start marketing. I am a business administration major. I'm most interested in the learning the psychology behind marketing because I always hear about really intriguing strategies that marketers use to grab peoples attention. I am passionate when it comes to learning new things when it comes to real estate, personal finance, or vehicles specifically trucks.